About Puppet Master Design Co
We're a full-service creative agency specialising in brand dilution, strategic inconsistency, and creative decisions made by people who don't understand creative decisions. From AI-generated logos to last-minute colour changes, we'll make sure your brand stands out for all the wrong reasons.
Our mission
To transform questionable ideas into questionable deliverables while maintaining the appearance of a professional creative process.
We deliver world-class creative solutions through a collaborative process in which your opinions always outweigh our expertise. We believe every brand deserves a unique identity, even if that identity changes three times before lunch.
Our vision
A world where every business has forty-seven logos, twelve fonts, three competing brand identities, and absolutely no idea which one is current.
Our values
| Value | What it means to us |
|---|---|
| Collaboration | We listen to every opinion, no matter how unqualified. |
| Innovation | We find new ways to ignore established brand guidelines. |
| Flexibility | We can change anything, at any time, for any reason. |
| Excellence | We strive for the highest possible client satisfaction, regardless of the quality of the final product. |
| Transparency | We clearly explain why your idea won't work, then do it anyway. |
| Accountability | We accept responsibility for every decision you made. |
Our promise
We won't stop until you're happy. Even if that means starting over.
Awards and recognition
The Golden Revision Award
For outstanding achievement in changing something that was already approved.
The Bigger Logo Lifetime Achievement Award
For clients who believe the logo is never big enough.
The Canva Courage Award
For bravery in attempting professional design without professional design knowledge.
The Scope Creep Excellence Award
For turning a two-week project into a six-month relationship.
The Brand Identity Crisis Award
For a company that has changed its colours, logo, fonts and messaging so many times that nobody recognises it anymore.
The Creative Director of the Year Award
For the client who has never opened a design program, but has opinions about every pixel.
The Final-Final-Final Award
For projects with more final files than actual concepts.
The AI Achievement Award
For generating a design in ten seconds and spending the next ten hours trying to make it usable.
Things your designer wants you to know
- You hired us for our expertise. Try using it.
- Your opinion is important. So is ours.
- Design is not a democracy.
- Canva is a tool. Not a qualification.
- Your brand is not a group project.
- Consistency builds brands. Constant changes destroy them.
- AI can generate ideas. It can't replace judgement.
- The best design isn't always the one you like best.
- Your competitor is not your creative brief.
- A logo is not a brand.
- More revisions don't equal better results.
- Brand recognition takes time. Stop starting over.
- Creative freedom ends at the first presentation.
- You can't build a premium brand on budget decisions.
- The problem isn't the design. It's the direction.
You hired an expert. Stop auditioning as one.
A note from the people behind the strings
Puppet Master Design Co is a parody. It is not a real agency, and no real client was harmed in the making of this website (several were gently paraphrased). It was created by Existence Creative for every designer who has ever been asked to make it pop, and for every client brave enough to recognise themselves.
The real point is simple: great branding isn't about giving clients everything they ask for. It's about using expertise to help them achieve what they're actually trying to accomplish.