Case Files

Selected work. Every case file is documented with clinical precision, from symptoms to diagnosis. Names have been withheld to protect the opinionated.

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  Case #001: The Bigger Logo

  The logo was already sixty per cent of the layout. Diagnosis: Logo Inflation Syndrome.

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  Case #002: The Canva Intervention

  The client cleaned it up a little. Diagnosis: Unsupervised Creativity.

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  Case #003: The Committee

  Everyone loved it. Then they showed it to the team. Diagnosis: Acute Stakeholder Overload.

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  Case #004: The AI Expert

  We used AI to come up with a new brand direction. Diagnosis: Prompt-Induced Overconfidence.