Case #004: The AI Expert
| Field | Detail |
|---|---|
| Client | Start-up, name withheld |
| Time to generate | 10 seconds |
| Time to make usable | 10 hours |
| Diagnosis | Prompt-Induced Overconfidence |
The consultation
The Client: "We used AI to come up with a new brand direction."
The Designer: "Interesting. What was the strategy behind it?"
The Client: "We liked the picture."
The outcome
A logo with a misspelled word in it, in a font that doesn't exist, rendered in a style that can't be reproduced, exported at 512 pixels for a twenty-foot sign.
Clinical notes
AI did the design. Nobody did the thinking. AI can generate ideas. It can't replace judgement. Your brand deserves better than your latest prompt.
Recommended treatment: use the tool. Hire the thinking.