Case #003: The Committee
| Field | Detail |
|---|---|
| Client | Established firm, name withheld |
| Stakeholders | 17 (four met the designer) |
| Revisions | 23 |
| Diagnosis | Acute Stakeholder Overload |
The consultation
The Client: "We love the design!"
The Designer: "Fantastic!"
The Client: "But we showed it to the team."
The Designer: "Oh."
The Client: "The owner wants blue. Marketing wants green. Sales wants red. The business partner's cousin wants purple. And we all think the logo should be bigger."
The outcome
A brown logo. Large.
Clinical notes
One brand. Seventeen opinions. Zero direction. Great brands start with a vision. Bad ones start with a vote. The final design is whatever nobody hated, which is also what nobody will remember.
Recommended treatment: one decision-maker, named in writing, before the first presentation.