Case #001: The Bigger Logo
| Field | Detail |
|---|---|
| Client | Regional business, name withheld |
| Brief | "Something clean. Lots of white space." |
| Revisions | 11 |
| Diagnosis | Logo Inflation Syndrome |
The consultation
The Client: "Can you make the logo bigger?"
The Designer: "It's already sixty per cent of the layout."
The Client: "I just want it to stand out."
The outcome
A logo with a website attached to it. The navigation now lives inside the letter O.
Clinical notes
Your logo doesn't need to be bigger. It needs space around it, and a reason to be looked at. Size is not hierarchy. Hierarchy is hierarchy.
Recommended treatment: two weeks of white space, applied daily. Avoid the words "can we just".